Exclusive ‘Pink Heart’ pendant necklace on sale with proceeds donated to help abused women
Exclusive ‘Pink Heart’ pendant necklace on sale with proceeds donated to help abused women
26 February 2013 – In celebrating the International Women’s Day, Unilever has again teamed up with Guardian Pharmacy to raise funds for the Women’s Aid Organisation’s (WAO) Pink Heart Campaign 2013. The campaign seeks to generate money and support for WAO, as it continues to combat violence against women and their children in Malaysia.
The Pink Heart Campaign will run between 1 March to 30 April 2013, and customers who spend RM20[1] or more on Unilever brands namely Dove, Lux, Sunsilk, Clear, Lifebuoy, Rexona, Fair & Lovely, Vaseline and Ponds products, will get to purchase an exclusive ‘Pink Heart Foundation’ pendant necklace (worth RM19.90) for just RM2.90. All proceeds will be donated to the Pink Heart Campaign for WAO to help fund the organisation’s research, advocacy and public education programmes. The exclusive pendant necklace can also be purchased at RM9.90 from all Guardian Pharmacy stores, excluding KLIA and East Malaysia.
“Unilever is about inspiring people to take small everyday actions that can add up to make a big difference for the world around them. Via the Pink Heart Campaign, our consumers will be able to do just that. We are proud to again be at the forefront of an initiative that helps increase awareness about the problem of violence against women and working closely with Guardian Pharmacy and WAO”, said Ms. Tan Mei Yen, Customer Development Director, Unilever (Malaysia) Holdings Sdn Bhd.
“We must stand united in promoting women’s rights, here in Malaysia as one nation. It’s time to end violence against women and this partnership is vital step in our on-going commitment through the Unilever Sustainable Living Plan to improve health and well-being among all people,” Ms. Tan added.
“Whilst our business focuses on cultivating wellness among our customers, Guardian also advocates and is proud to reinforce our belief in Corporate Social Responsibility. Strategic partnership with our supplier’s such as Unilever allow us to collectively can get ourselves involved in efforts that help to provide care and comfort to those in need including the women and children of WAO” Ms, Soon Ai Lan, Guardian General Manager of Merchandising added.
WAO Executive Director, Ivy Josiah said, “As we enter our 31st year, WAO will continue full steam ahead to reach out to women and their children experiencing violence. In the long run, we want to make Malaysia safe for women of all backgrounds. Our work in changing mindsets and attitudes is critical and we need everyone’s help to fight against violence against women. A big “Thank You” to Unilever for their commitment and continued support in helping us reach our annual target of RM 1.5 million.”
The Pink Heart Campaign was first launched in March 2011 to an overwhelming public response. The Campaign in 2012 saw an increase in collection by more than 25%. This year, the campaign aims to continue increasing awareness and understanding among individuals, public and relevant agencies on the issues of violence against women and underlying gender inequalities.
